5 Proven Ways To Protect Your DNS From Cybersquatting
When the DNS was first created, developers were more focused on building a system to connect a small network while keeping in mind future potential for larger use. However, they could not have predicted the global phenomenon that became the world wide web and hence, failed to account for security factors that could come into play.
DNS is a simple hierarchical model that redirects host names to their respective ip addresses. Since it lacks any kind of security feature additional DNS protection is essential for any network.
What is Cybersquatting?
The internet consists of users who register a domain that hosts their website. Cybersquatting involves third party users registering domain names related to affluent businesses or celebrities, despite not being affiliated with the organization in question. Often times, the squatters hope to sell these domains for a sizable profit. Other times they try to make money from the traffic directed their way due to mistyping of popular domains. Still another reason for this is purely malicious where individuals wish to slander the owners of the original domain while mocking them with a domain nearly indistinguishable from theirs.
Whatever the reason may be, domain squatting is a growing trend that big names must be wary of. However there are a few tricks to not be a victim to this.
1. Have a registered trademark
The first thing to do when setting up your domain is to register a trademark with Government agencies. A registered trademark lends credibility. That way, even if someone manages to set up a domain in your name, you can contest it in court.
2. Record the proper domain ownership
Make sure to register your correct information when registering your domain. If you have your IT team set up your domain, ensure that the ownership is yours. That way if your employee leaves your organization, you will not have to contest ownership or buy back your own domain at higher prices.
3. Buy up variations of your domain name
People often do not pay attention when looking at website URLs. Errors while typing are common. That is why it is often better to buy a host of websites related to your domain name in order to be able to redirect traffic to your main page. That way, even if someone wants to profit off your popularity, there won’t be any domains they can squat at.
4. Get more than one extension
In addition to registering multiple spellings of your domain, be sure to buy different extensions too. A lot of domain extensions exist on the web, such as, .com, .net, .org, .biz, .xyz etc. Check off the common ones of your list to ensure users do not travel to an erroneous site.
5. Head off the haters
A common practice when trying to malign a name is to add slurs to the original domain. Research possible slurs and lewd remarks that may be added to your domain and make them unavailable to any hateful agent. Also head off any potential jokes that may become popular as a result of your company name.
A domain name is more than the your website’s host, it is the identity of your brand and, as such, it is important to protect it. Unfortunately domain name-related crimes fall under civil suits and not criminal and it is notoriously difficult to prove bad faith which is necessary to win said lawsuit. Buying back abused domains can be expensive. Thus it is in your company’s best interests to fend off potential mishaps before they happen. By being vigilant and following these tips you can secure your DNS and keep any cybersquatters away from your name.